Here is an example of what a business listing may look like on The "It" List™. ↓
Below are samples of actual "It" Factors written about real businesses on the List. ↓
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It Factor: This unique bookstore is also an art gallery and center for cultural studies. It’s a source for the scarce and unusual in books, multimedia art and other gift items. A longtime customer, I’ve always been impressed with their self-proclaimed desire to “stimulate interest and creativity in a world in which we are surrounded by the ordinary, the average and the mundane.”
It Factor: You’ll smell the store from down the street, but amazing flowers aren’t their only claim to fame; the shop also has an assortment of fabulous gift items. But perhaps the thing I value most is the pride they take in their merchandise. Whether you buy an exquisite bouquet or just a single stem, they’ll beautifully wrap your purchase for free. It adds such a personal touch!
It Factor: Trendy. Fashionable. Unique. This sophisticated boutique carries many one-of-a-kind items, and showcases several designers out of LA. I hope you can practice better self-restraint than me, because you’ll probably want one of everything!
It Factor – You won’t find glasses like this everywhere! This adorable eyewear boutique specializes in “creative eyewear” and helps people of all ages, styles and personalities find the look and feel that’s perfect for them.