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Below are samples of actual "It" Factors written about real businesses on the List. ↓
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It Factor: This gem of a salon oozes New York City savvy in the heart of La Jolla. Their stylists are versatile and always up to speed with the latest styles and fashions. In addition to hair, they also tout one-of-a-kind manicures and pedicures.
It Factor: Although this lounge offers a variety of spa and skin services, I’ve always been especially impressed with their unique Thai-inspired massages. Treat yourself to a day and rejuvenate your mind and body. Don’t skip the Thai foot cleansing ritual!
It Factor: Laser’s not the only thing they do. This amazing clinic also offers a number of progressive and nonsurgical options – such as light-based treatments, injectables and stimulators – to stay looking as vibrant and refreshed as possible. Be sure to check out Thermage (as seen on Oprah), a skin tightening procedure for the eyes, face, neck, tummy and body.
It Factor: You’ll get an incredibly comfortable and relaxed piercing experience from trained and knowledgeable piercers. Their unique and extensive selection of body jewelry means you won’t look like a rookie — even if it’s your first time!